Building the Future of
African Hospitality
Our vision is to build a portfolio of best-in-class hospitality venues across high-growth markets in Africa and the Middle East.
“West Africa is our foundation—where we've built our core competencies and nurtured home-grown brands that set the standard for hospitality excellence. From our headquarters in Dubai, we continue to strengthen our position in this market while setting our sights on emerging opportunities in East Africa and the Middle East in the medium term. Our long-term ambition extends to Europe and the Americas, carrying the energy and sophistication of African hospitality to the world stage.”
Joe Nazzal
Chairman & Founder
Strategic Pillars
Our expansion strategy is built on four key pillars that guide every decision and investment we make.
World-Class Venues
Creating exceptional physical spaces that combine stunning design with operational excellence.
International Partnerships
Collaborating with global brands, talent agencies, and hospitality leaders to elevate our offerings.
Strategic Capital
Deploying capital strategically to acquire, develop, and scale hospitality concepts across markets.
Operational Excellence
Supporting our venues with best-in-class management, branding, and operational expertise.
Partner with Our Vision
We're actively seeking strategic partners, investors, and collaborators who share our vision for the future of hospitality.